Wellness Therapy, a new hair care brand by Urban Therapy, has launched at Sally Beauty stores nationwide. 

The collection features hemp seed oil and other plant-based natural ingredients. Other key ingredients include aloe, ginger, ginseng, celery, eucalyptus and rose hip oils. 

The 5 sku product line includes Triple Moisture Rich Shampoo, Hydrating Treatment Conditioning Masque, Hair Elixir Oil, Styling Texture Gel and a Sculpt and Style Creme.

Nadine Lee Carter, head of Urban Therapy’s Product Development and Brand Marketing, says, “We believe overall beauty starts with overall health. Consumers are embracing a 360-degree wellness lifestyle and consciousness. This product takes this into account from all angles. Natural ingredients, traditional methods and sustainable packaging all lead to a sense of harmony around the brand.” 

Urban Therapy is already known for its textured hair care styling products, including Twisted Sista. The company says it recognized a need for a plant-based clean beauty product line that performs well on your hair and scalp, and will contribute to your overall well-being.

All products are in sustainable packaging that is eco-friendly.